Procraft Blog

When manufacturers invest time and engineering into getting their products specified in an RFP, they’re doing more than pursuing a project. They’re putting their reputation on the line. But here’s what often gets overlooked: An RFP can be written perfectly. A product can be best-in-class. And it can still fail — because of poor implementation. Protecting a manufacturer’s RFP doesn’t happen during specification. It happens in the field. Certification Isn’t a Badge. It’s a Resp

On enterprise AV projects, success isn’t defined by the equipment list or the final walkthrough alone. It’s defined by everything that happens before, during, and long after installation—how decisions are made, how communication flows, and how problems are handled when conditions inevitably change. From the perspective of a Procraft Project Manager, Exceptional Craftsmanship isn’t just about technical execution. It’s a discipline. A mindset. And a standard that shows up every

An Interview with Owen Jurado, Field Technician Powering Procraft highlights the individuals who bring our work to life—skilled, creative professionals whose ideas and integrity fuel everything we build. Through candid conversations about their paths, perspectives, and the culture that connects us, we celebrate what makes Procraft a team unlike any other. What inspired you to pursue a career in AV/tech integration? What drew you to Procraft Media? Owen: I was looking to get i

An Interview with Mike Boyle, On-site Technician Powering Procraft highlights the individuals who bring our work to life—skilled, creative professionals whose ideas and integrity fuel everything we build. Through candid conversations about their paths, perspectives, and the culture that connects us, we celebrate what makes Procraft a team unlike any other. What inspired you to pursue a career in AV/tech integration? What drew you to Procraft Media? Mike: I was given an opport

An Interview with Will Schwartz, Design Engineer Powering Procraft highlights the individuals who bring our work to life—skilled, creative professionals whose ideas and integrity fuel everything we build. Through candid conversations about their paths, perspectives, and the culture that connects us, we celebrate what makes Procraft a team unlike any other. What inspired you to pursue a career in AV/tech integration? What drew you to Procraft Media? Will: When I realized my sk

An Interview with Paul Meyers, Foreman/Field Technician Powering Procraft highlights the individuals who bring our work to life—skilled, creative professionals whose ideas and integrity fuel everything we build. Through candid conversations about their paths, perspectives, and the culture that connects us, we celebrate what makes Procraft a team unlike any other. What inspired you to pursue a career in AV/tech integration? What drew you to Procraft Media? Paul: I have a long

An Interview with Corin Grover, Director of Integration - East Coast Powering Procraft highlights the individuals who bring our work to life—skilled, creative professionals whose ideas and integrity fuel everything we build. Through candid conversations about their paths, perspectives, and the culture that connects us, we celebrate what makes Procraft a team unlike any other. What types of projects have you worked on in the past that you’re most proud of? Corin: That’s the el

An Interview with Aaron Alvarez, Field Technician for Procraft Media Powering Procraft highlights the individuals who bring our work to life—skilled, creative professionals whose ideas and integrity fuel everything we build. Through candid conversations about their paths, perspectives, and the culture that connects us, we celebrate what makes Procraft a team unlike any other. What inspired you to pursue a career in AV/tech integration? What drew you to Procraft Media? Aaron: