Procraft Blog

The Powering Procraft series was built to introduce people — the technicians, engineers, and directors who actually do the work behind every install we talk about elsewhere on this blog. Nobody was handed talking points. Everyone was just asked about their path into AV, what they're proud of, and how they define a job done right. But eight interviews in, a pattern showed up that none of them planned. Ask enough people the same honest questions, separately, across different ro

The last punch-list item gets checked off. The crew packs up. The invoice clears. And in most integration relationships, that's the last time anyone hears from the partner who just spent months inside your walls. Nobody asks about the follow-up, because almost nobody expects one. It's not written into a contract. It's not a milestone on a Gantt chart. But it's often the moment that tells you the most about who you actually just hired. The Silence After the Handoff In enterpri

An Interview with Matt Encinas, Senior Director of Operations Powering Procraft highlights the individuals who bring our work to life—skilled, creative professionals whose ideas and integrity fuel everything we build. Through candid conversations about their paths, perspectives, and the culture that connects us, we celebrate what makes Procraft a team unlike any other. What types of projects have you worked on in the past that you’re most proud of? Matt: At a previous company

Every project starts with a plan. A scope. A schedule. A set of expectations that everyone around the table agrees to. And then reality shows up. A delivery gets delayed. A design assumption turns out to be wrong. A stakeholder surfaces a new requirement three weeks before commissioning. The general contractor pushes the ceiling work and now your rack room isn't ready. This is not the exception in enterprise AV. It's the rule. The question was never whether complexity would a

An Interview with Sarah Reed, Senior Project Manager, Procraft Media Powering Procraft highlights the individuals who bring our work to life—skilled, creative professionals whose ideas and integrity fuel everything we build. Through candid conversations about their paths, perspectives, and the culture that connects us, we celebrate what makes Procraft a team unlike any other. What types of projects have you worked on in the past that you’re most proud of? Sarah: My favorite p

An Interview with Dave Pett, Powering Procraft highlights the individuals who bring our work to life—skilled, creative professionals whose ideas and integrity fuel everything we build. Through candid conversations about their paths, perspectives, and the culture that connects us, we celebrate what makes Procraft a team unlike any other. What inspired you to pursue a career in AV/tech integration? What drew you to Procraft Media? Dave: I found that from a young age I had prett

When manufacturers invest time and engineering into getting their products specified in an RFP, they’re doing more than pursuing a project. They’re putting their reputation on the line. But here’s what often gets overlooked: An RFP can be written perfectly. A product can be best-in-class. And it can still fail — because of poor implementation. Protecting a manufacturer’s RFP doesn’t happen during specification. It happens in the field. Certification Isn’t a Badge. It’s a Resp

On enterprise AV projects, success isn’t defined by the equipment list or the final walkthrough alone. It’s defined by everything that happens before, during, and long after installation—how decisions are made, how communication flows, and how problems are handled when conditions inevitably change. From the perspective of a Procraft Project Manager, Exceptional Craftsmanship isn’t just about technical execution. It’s a discipline. A mindset. And a standard that shows up every