Powering Procraft: Meet Dave Pett

An Interview with Dave Pett,

Powering Procraft highlights the individuals who bring our work to life—skilled, creative professionals whose ideas and integrity fuel everything we build. Through candid conversations about their paths, perspectives, and the culture that connects us, we celebrate what makes Procraft a team unlike any other.

What inspired you to pursue a career in AV/tech integration? What drew you to Procraft Media?

Dave: I found that from a young age I had pretty high computer mana, and tech in general checks a lot of my boxes, so the AV/IT field is home to me. An unhealthy love of the troubleshooting process doesn't hurt, either. I was drawn to Procraft due to the culture and breadth of projects under our belt. Many interesting irons in the fire and great people to forge them with.

What are your hobbies or interests outside of work?

Dave: I've got a teenager, so he and I get up to general nonsense that keeps me busy. I was able to get back out on the rugby pitch a few times this last season though I'm paying for that a bit. Also, I've been a gamer my whole life and currently spend too much free time flying a spaceship around Stanton and Pyro. o7 fellow Citizens!

If you could have any superpower on a job site, what would it be?

Dave: I'd like to be able to channel Mr. Incredible. Being able to stretch or squeeze that extra little bit would be so clutch.

What’s your go-to snack or drink when you’re on the road or in the field?

Dave: X-Large QT Iced Tea: Fill with crushed ice. 1/2 plain, 1/2 black mango, all unsweetened. 1/2 Big Italian on White sandwich.

What’s your definition of a job well done?

Dave: The client wants us back, or better yet, wants us to come fix everything at their house.

How do you approach troubleshooting when things go wrong on-site?

Dave: I go full Heartbreak Rudge and "Improvise. Adapt. Overcome." It's why we're there so let's get to it. Plus, figuring out the issue earns those sweet, sweet endorphins. I've also found that whether the client knows something is up or not, they're going to feed off the energy of the team, so staying positive can make a huge impact on outcomes.

What do you think makes a great team?

Dave: Trust and communication. Working with dynamic teams means relying on people you may have just met. Communication about your strengths and weaknesses and trust that your mates will help and can be helped when the need arises makes for a great group.

What does doing it “The Procraft Way” mean to you?

Dave: Competently adapting to the client and their needs.

What tools or gear do you never leave home without?

Dave: I tote too much BS around anyway, but for some reason, I always find two spare laptops (one Apple), a spare phone, and a power brick to charge it all somewhere in my bags.