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Parallel Lines

Powering Procraft: Meet Dimple Sidhpura

2 hours ago
4 min read

An Interview with Dimple Sidhpura, Senior Accountant

Powering Procraft highlights the individuals who bring our work to life—skilled, creative professionals whose ideas and integrity fuel everything we build. Through candid conversations about their paths, perspectives, and the culture that connects us, we celebrate what makes Procraft a team unlike any other. In this article, Dimple, in her own words, share about her background, her passions, and her definition of what makes a great team.


Skills & Background

Diving Deep in the trenches of books & enjoying the clean up

Inspired by a Franchise company I first worked with that needed to change all methodology

from Cash to Accrual accounting as it was growing, was where it all started. I worked with

CFO consultants to change two years worth of full accounting data into accrual and then to

Document new processes moving forward, and to top that I stepped into a brutal audit,

which inspired me to create all schedules ahead of time along the year so that it is ready. I

take pride in my high standards of clean books and have been appreciated for that. Seeing

the positive impact that I made from start to finish within the team was very rewarding and

created a solid foundation and implementation of new processes and systems to move the

company forward with efficiency and streamlining tasks required on daily, weekly, monthly

and annual basis. Audit ready and compliance has carried throughout the rest of my career thus far.

Outside of Work Life....

Unleashing my inner creative self in multiple ways

I love creative writing, art, dance and music. I have been artistic since my childhood days and can't help

but create intricate art as a norm. I design and create temporary body art henna designs

which are freestyled as a hobby. When it comes to Music, I'm enticed by many genres

including 90's R&B, Afrobeats (while working), combined cultural mixes, Bhangra, Acid jazz

(Jamiroqui being a fave and go to when I need a pick me up vibe). Chill, lounge, soft rock

and many more. I sometimes remix music and create music mashups for dance

performances, integrating the best beats with the best songs that gets the audience

involved. I also love my custom made harmonium tuned to a frequency of 432Hz, which I

have played on and off for a few decades. I started learning to play the Tabla (Indian hand

drums) and still practicing the complex beat combinations. I take part in dance

performances at Balboa Park with a group on festive holiday occasions. I volunteer at the

House of India international cottages with my daughters a few times a year. I recently got certified as a Zumba instructor and working on the steps for that too. Fitness is a part of me and I need my daily dose of working out, even if it's at 10:00pm.

Food faves...

I do have a sweet tooth and will still enjoy a chocolate mousse cakeccasionally. Healthy vegetarian diet works with me. Go to snack on the road is a Trader Joe's Trail Mix with the chocolates in there.

My Super Power...

I used to always wish I had kinetic powers to point my fingers to objects and move them into place (especially when it comes to house cleaning days..lol), but in today's era, I'm thinking if I had all the power of the speed of AI, I think that would be quite powerful to get things done in seconds and I'm also open to having a robot to do the regular chores

haha!

"What I do, I do well"...this has been my motto since childhood. I saw this in a lettering

book I had (which I loved) and it had this quote in there and I kept repeating it and it became

my inner mantra. It later evolved to wanting to always be the best at anything I do. My

heart has to be fully involved with the task at hand, doing work honestly, and knowing that

hand on heart I did everything I could from start to finish with the responsibilities given to

me. I am also an older sister to two siblings and have had to be responsible quite young,

which I believe has bled into every part of my life in working together with others and

communicating in a good way, as well as being a good listener. I read a lot of self help

books and implement certain things that will make everywhere I go a better place. I believe

in kindness to others and lifting up team members when they need it. A job well done in the

accounting world is being proactive, following processes and making every effort to get it

done in time and there is no more follow up needed and that the internal customers within

the work place as well as external customers are satisfied. Like a tailor, I measure twice and

cut once, and same with accounting, if I feel it has not been checked and not right, I will

communicate that for extra due diligence because the numbers can have an impact on many things.


"Together Everyone Achieves More" T.E.A.M. I heard this motto when I got my first job

and there's something about it that has stuck with me. In my experience, a tried and tested

successful team starts with first understanding and listening to each other attentively,

staying to the main point and bouncing ideas off each other on the same topic, being

productive matters and since there is a lot to fit in a day, I feel that respect of time is very

important too. When we all synchronize by learning each others communication styles of

how one another interprets things, we understood each other and can better serve the

reason why we are in business which is to serve the customer with high standards that will

be a great experience. What makes a great team is when the vision of the company is

shared so that we know our roles for every component of the customer experience and liveand breath the company core values and often quote them to remind us of where we are

going together and to step in to help one another out. Communication is key for success. I

am so psyched up and excited to be at Procraft Media because of the services provided and

the professional customer base and especially the link to music and technical experts that I

get to work with and learn more. I look forward to making significant contributions and

grow







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